Mobile Marketing Drives Participation And Revenues With Text To Screen

March 22, 2011 Leave a comment

Professional Sporting Events And Concert Promoters Push Mobile Marketing To New Levels With iVisionMobile.com’s Real Time Text To Screen At Live Events.

Los Angeles, CA – March 22, 2011-  The leading sports franchises and concert promoters in the US and Canada have a powerful new tool in their arsenal of mobile marketing solutions.  iVision Mobile (www.iVisionMobile.com), a leading mobile marketing provider to the US and Canada’s top brands and mobile marketing companies, has recently launched a real-time Text to Screen widget.  iVision Mobile’s software enables teams including the Miami HEAT, Indiana Pacers, Milwaukee Bucks, Houston Rockets, and Club Deportivo Chivas USA Soccer, to engage fans with real-time campaigns that generate significant return on investment and build a valuable opt-in database.

The new widget lets users create voting/polling, trivia/surveys, inbound message scrolling, and multiple message text wall campaigns in minutes.  A text to screen project features multiple data layers made up of images, static/dynamic text, animated horizontal bars and can include live video feeds.  Projects are then exported to an internet-enabled PC or Mac computer that is plugged directly into the visual feed at a live event.  Multiple data groups can be created to switch between promotions in real time during an event. Management of the text to screen and moderating of inbound messages is done using iVision Mobile’s iMessenger software.

Although brands are now starting to embrace text to screen at live events, iVision Mobile’s clients have been very successful with the technology since 2007.  During the ’07-’08 NBA season, the Seattle SuperSonics generated upwards of $19,000 in additional revenue through ticket sales and in-store merchandise purchases off of text to screen campaigns at home games.  In July of 2010, the Super Estrella Reventon concert at Staples Center in Los Angeles generated thousands of unique opt-ins with an iPhone giveaway that let fans send messages to the video screens.  By engaging fans with an incentivized offer and incorporating a mobile coupon for merchandise purchases, the brands were able to increase fan participation and brand awareness while driving sales.

“We really enjoy developing new mobile marketing solutions” said Omer Samiri, Founder and CEO of iVision Mobile.  “This text to screen widget will help venues and teams save thousands of dollars on their text to screen campaigns.  Text to screen can generate thousands of opt-ins in a very short time frame and is great for driving merchandise sales.  I am hopeful that this new technology enables more companies to utilize text to screen at their venues and events.”

About iVision Mobile
iVision Mobile provides sms marketing and text messaging software solutions for businesses. iVisionMobile empowers the nation’s leading text marketing companies with private label mobile marketing software.  iVision Mobile also empowers brands across industries including healthcare, automotive, sporting, religious, nightclubs/restaurants, debt collection, advertising agencies and more with innovative mobile marketing campaigns. For more information, please visit http://www.ivisionmobile.com

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Brick and mortar retailers going mobile

March 17, 2011 Leave a comment

Los Angeles, CA     March 17,2011
 
There is a growing trend among brick and mortar retailers to tap mobile advertising as a tool to attract shoppers to their stores. Latest figures on mobile advertising reflect this growth, as 85% of marketers are doing mobile marketing and advertising.

The current perception is that brick and mortar have lagged their online counterparts, but their growing presence in online and mobile space will help them bring back into the competitive retail field. Among the tools of mobile advertising are a price-comparing mobile application, which allow consumers to compare prices of different outlets without the need to visit different stores. Most of the service carriers are offering location-based shopping alerts where consumers receive promotions from different stores in their areas.

Even big box retailers are also looking the possibility of mobile advertising to maintain their customer base and boost their revenues. Shoe retailer Steve Madden for example has started an instant win text program that encourages shoppers to send a keyword to the shoe retailer’s short code to instantly enter a rewards contest.

According to ABI Research, mobile marketing and advertising is expected to grow 40% annually over the next 5 years. For this year, advertisers are estimated to spend at least $1 billion and mobile advertising is fast becoming the flagship platform advertisers are ready to spend on.

William McCarthy, Director of Mobile Marketing at CommerceTel Corp. (OTCBB: MFON), a leading proprietary mobile marketing technology and solutions provider, affirms this view. He believes that the marketing industry is transforming from traditional channels to a digital focus that centers on mobile platforms.

CommerceTel Corp.’s mobile marketing technology has powerful capabilities of voice and text messaging to connect consumers to brands. Its proprietary platform called C4 is a cloud-based solution that is designed to facilitate and monetize consumer interaction with television, radio, print and web content.

The share price of CommerceTel has jumped 133.33% year-to-date for 2011. The valuation reflects the market’s enthusiasm over the prospects of the mobile industry in general. The company’s ability to tap a market that’s poised to grow to more than $80 billion in the next two years will continue to boost the share price higher.

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iVisionMobile at the CTIA 2010 in San Francisco

October 5, 2010 Leave a comment

iVisionMobile meets with clients and other strategic partners later this week Oct.6-8, 2010 at the CTIA Enterprise & Application 2010 in San Francisco. CTIA has rebranded its fall show to CTIA Enterprise & Applications™ to reflect the evolution of the industry and growing use of mobile technology in business. Building on the success of the show’s legacy, the event will demonstrate the increasing benefits of wireless data in enterprise and the expanding market for applications and content. CTIA launched its fall show fifteen years ago to drive wireless data deployment within.  To schedule a meeting with iVisionMobile about Mobile Marketing or Text Messaging Software please contact Omer Samiri, CEO of iVisionMobile at 818-631-1899 or visit our website at www.ivisionmobile.com

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DMA Conference & CTIA Wireless & IT

September 14, 2009 Leave a comment

Monday, September 14, 2009

Author www.ivisionmobile.com

Any plans for this October? Here at iVisionMobile we will be VERY busy…

We’d love for you to join us at the CTIA Wireless IT & Entertainment conference this October 7th- 9th at the San Diego Convention Center. Traditionally this show has been held in San Francisco,however, this year it has moved to San Diego in search of a warmer climate…

While iVisionMobile will not be exhibiting, this is a great opportunity for us to meet with ourclients and prospects face to face and discuss relevant topics and ideas. The CTIA conference is also a great opportunity to see any new and developing industry trends.

To schedule a face to face appointment with iVisionMobile, please email us at info@ivisionmobile.com with “CTIA WIRELESS MEETING” in the subject line. Someone will follow up with you to schedule the meeting.

DMA CONFERENCE – October 17th – 19th, 2009 – San Diego Convention Center

We invite you to stop by our booth at this year’s DMA Conference to be held at the San Diego Convention Center from October 17th – 19th. iVisionMobile will be exhibiting at the DMAs Mobile Marketing HotSpot Pavilion with some of the nation’s leading mobile marketing providers. We willbe located in booth 2900B inside the Mobile Marketing HotSpot.

In addition to having an on-site booth for the conference, we will also be presenting and demonstrating our messaging products on the show floor. For an in depth demonstration of iMessenger and our new product, TRS, please do not miss the DMAConference.

For more questions, please email us at info@ivisionmobile.com with “DMA CONFERENCE” in thesubject line.

iVisionMobile
Labels: ctia wireless, direct marketing association, mobile marketing, mobile messaging

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