U.S. households increasingly cut the cord and go pure mobile

April 21 2011 – 2:11 pm ET | Matt Kapko | RCR Wireless News

A new report from the Centers for Disease Control and Prevention highlights the growing rate at which U.S. households are cutting their landlines.

The three-and-a-half-year survey found that nearly 24% of adults and 27.5% of children were living in wireless-only households from January 2007 to June 2010.

“The prevalence and use of wireless telephones (also known as cellular telephones, cell phones, or mobile phones) has changed substantially over the past decade. Today, an ever-increasing number of adults have chosen to use wireless telephones rather than landline telephones to make and receive calls,” the report’s authors wrote. “As of the first half of 2010, more than one in four American households (26.6%) had only wireless telephones—an eightfold increase over just 6 years. The prevalence of such ‘wireless-only’ households now markedly exceeds the prevalence of households with only landline telephones (12.9%), and this difference is expected to grow.”

The number of adults living in wireless-only households is highest in Arkansas at 35.2% and lowest in Rhode Island at 12.8%. Other states with comparatively high wireless-only adults (more than 30%) included Mississippi, Texas, North Dakota, Idaho, and Kentucky. Other states with low prevalence of wireless-only adults (below 17%) include New Jersey, Connecticut, New Hampshire, Pennsylvania, Delaware, Massachusetts and South Dakota.

CDC also noted some of the challenges that come to the fore as more households cut their landlines. “The increasing prevalence of wireless-only households has implications for telephone surveys. Many health surveys, political polls, and other research studies are conducted using random-digit-dial (RDD) telephone surveys. Until recently, these surveys did not include wireless telephone numbers in their samples. Now, despite operational challenges, most major survey research organizations include wireless telephone numbers when conducting RDD telephone surveys,” the CDC wrote.

CTIA E&A: Enterprise mobility is all about productivity and business objectives

October 7 2010 – 2:18 pm ET | Matt Kapko | RCR Wireless News

-Rusty Yeager, VP and deputy CIO at HealthSouth; Jackie Woods, systems manager at UPS; John Dick, SVP and CIO at Western Union; and Bob Evans, SVP and Global CIO director at InformationWeek kicked off Thursday morning with a roundtable keynote.-Dan Meyer
Rusty Yeager, VP and deputy CIO at HealthSouth; Jackie Woods, systems manager at UPS; John Dick, SVP and CIO at Western Union; and Bob Evans, SVP and Global CIO director at InformationWeek kicked off Thursday morning with a roundtable keynote.

Photo credit:Dan Meyer

SAN FRANCISCO — Holding the torch for CIOs and mobility managers in enterprise, executives that head up those respective departments at United Parcel Service Inc., HealthSouth Corp. and The Western Union Co. kicked off this morning’s keynote in a roundtable format.

“Mobile and wireless is changing the whole role of the CIO,” Bob Evans, SVP and Global CIO director at InformationWeek, said as he introduced each of the panelists. “It’s an extraordinary change taking place in the market today.”

While there are unique challenges that exist for enterprise, wireless technology, networks and devices are enabling more firms to overcome those problems and even cut some costs in the process.

Still, when the trio was asked to identify their biggest wireless pain, coverage was the unanimous response. Wireless carriers still don’t have an absolute vote of complete confidence on that front.

Western Union

Coverage not withstanding, mobility is making an incredible impact on the role of CIO. John Dick, SVP and CIO at Western Union, said his job is “much more market facing” and objectives dictate that he be more like “a business strategist.”

While Research In Motion Ltd’s BlackBerry devices are still the predominant choice in enterprise, CIOs are facing greater demand from employees who want to deploy devices running on Apple Inc.’s iOS and Google Inc.’s Android platforms.

“We’re still a BlackBerry shop,” Dick said, but adding that Western Union plans to deploy other devices next year.

“Usually our most ardent new technology innovators tend to be executives who want new standards and technology for their employees,” he added. “I do see that pressure there.”

UPS

Jackie Woods, systems manager at UPS, said that use cases and business objectives are the most important factors of mobility in enterprise.

Device choice is a “constant struggle for us… we have several dozen that we support today,” she said. “We definitely try to have our devices last five to seven years.”

Liability is another concern, she added, “so we want to make sure we support a minimum number of devices so we can get through that repair cycle faster.”

As for tablets, she reiterated that use cases is most important. “If you need to pull up a Word document, you might need a keyboard for that,” she said.

“Cool is one thing … and it’s great to be forward looking, but you have to look at what you’re trying to accomplish and focus on the task at hand,” she said.

“Make sure you’ve got a solid business case to support your infrastructure,” she continued. “The last thing you want to do is deploy a wireless infrastructure that bears no fruit at the end… We can’t let the wireless infrastructure or technology get in the way of (our employees) doing their jobs.”

HealthSouth

Rusty Yeager, VP and deputy CIO at HealthSouth, said his company first got into mobility back in 1998 when it built an app that ran on 5,000 tablet PCs, which helped to free up clinician’s time in the field.

“We’re also looking at a clinical system that will run on a wireless network” that will work internally and externally via tablets, smartphones and computers on wheels, which he called “COWs.”

The health care provider is using its new facility in North Virginia as a lab to test functionalities that it hopes to eventually deploy throughout the workforce.

“One of the challenges we have is coverage… we’re in some rural areas,” he said.

Another challenge, which is common throughout enterprise today, is a shift that taking place from company-owned devices to individually owned devices.

“We were BlackBerry predominantly for many, many years,” he said, but now they’re just starting to look at iOS and Android devices.

“I liken it to the middle ‘90s when we were first working with IT,” he said. “Right now we’re kind of caught up int he conundrum of non-standardization.”

Finally, he said tablets are also going to have a “huge impact for us,” with one caveat: security and manageability has to be right.

MMA: One Quarter of Euro Consumers Will Respond to Advertising If Given a Mobile Response Option

September 23rd, 2010

MMA One Quarter of Euro Consumers Will Respond to Advertising If Given a Mobile Response Option

If communication is a two way street, why shouldn’t mobile marketing be the same?

Apparently, European mobile customers appreciate the opportunity to engage with mobile ads. And based on the findings of the Mobile Marketing Association and research partner, Lightspeed Research, a quarter of consumers would be more likely to respond to advertising in any media if it allowed them to do so using their mobile device.

 The results of the study were published this month in the latest UK, French and German Mobile Consumer Briefing reports on advertising with mobile response options.

In completing the report, respondents were asked about “their awareness of and preferences for mobile response options and how it would enhance their engagement with advertising.” Of the most common mobile response options, texting a keyword to a shortcode was consumers’ preferred method for responding to adverts in each country.

Dr. Peter A. Johnson, VP of Market Intelligence for the MMA, said the findings of the latest study were particularly telling. “Enabling consumers to respond to traditional advertising methods via mobile is a great way of bringing adverts to life and increasing their impact with today’s highly mobile consumer,” he said.

The study was conducted from July 1st to July 5th and the research surveyed respondents (those who own a mobile phone, of course) about their experience with adverts that provided a mobile response option and “how they had acted as a result.”

Mobile content revenues poised to jump threefold by 2014

August 31 2010 – 11:43 am ET | Matt Kapko | RCR Wireless News

Mobile content revenues are expected to more than triple from 2009 to 2014, according to a new report from eMarketer called “Mobile Content: Games, Music and Video Take to the Cloud.”

Building upon a compound annual growth rate of nearly 20%, revenues from mobile content is expected to rise from almost $1.15 billion in 2009 to $3.53 billion in 2014.

“The continuing advance of smart devices — including tablet-style computers, led by Apple’s iPad — and the growing ubiquity of mobile broadband networks mean that consumers have to make fewer compromises when it comes to the consumption of games, music and video,” said Noah Elkin, senior analyst at eMarketer and author of the new report. “An improved user experience, and the ability to access an ever-expanding variety of content from the cloud, will attract many new mobile content consumers in the next five years.”

Elkin and his team expect the fastest growth to come from music while games will be the most popular mobile activity by number of users. The number of subscribers using mobile video is expected to increase threefold over the period as well, as devices continue to improve and mobile broadband becomes more ubiquitous. As such, mobile video is expected to drive a compound annual growth rate of 25% over the five-year period.

“Platform integration is vital for the growth of mobile content,” Elkin said in prepared remarks. “The decade ahead heralds a wholesale shift in the content consumption experience. Consumers will expect games, music and video to be available on demand or via subscription on TVs, mobile and PC. The content owners that will thrive in this digital ecosystem are the ones that understand the need to deliver seamlessly across every possible platform.”

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