Sprint to Sell Samsung Tablet for $400


Sprint Nextel Corp. said it plans to sell Samsung Electronics Co. Ltd.’s Galaxy Tab tablet computer for a third less than Verizon Wireless.

Several major news organizations are lining up behind a new tablet device from Samsung Electronics Co. built on Google Inc. software, in order to broaden mobile readership beyond owners of Apple Inc. popular iPad. Jessica Vascellaro reports.

Sprint will sell the device for $399.99 in exchange for a two-year commitment to a data service plan. Sprint will begin selling the Galaxy Tab on Nov. 14, three days after Verizon Wireless.

Verizon Wireless said last week it would sell the device for $599.99, but offered a prepaid data plan without the requirement for a contract. Sprint will also offer the tablet for $599.99 without a contract.

For any mobile product, getting the proper marketing and subsidy support from a carrier is crucial to a successful launch. A subsidized device can dull much of the sticker shock that comes from seeing the actual retail prices. Carriers are willing to offer a discount because they can lock customers into multi-year service agreements.

Verizon Wireless’s decision to sell the product without a subsidy had some industry analysts speculating that it wouldn’t fare well against the iPad, which the carrier also plans to sell for as little as $629.99.

Consumers who buy the Galaxy Tab from Sprint have to sign up for a monthly $29.99 plan that includes two gigabytes of data, or a higher end $59.99 plan with a limit of five gigabytes of data.

For consumers who don’t want to sign up for a contract, Sprint customers can pay $29.99 each month for 2 gigabytes of data. Verizon Wireless, in comparison, offers 1 gigabyte of data a month for $20.

Sprint plans to support the device a marketing campaign to promote the new category of tablets, according to David Owens, who is runs the carrier’s marketing for product launches. “It’ll be a substantial campaign and an important part of our holiday theme,” he said in an interview, but the effort wouldn’t be as strong as its marketing for flagship smartphones, such as its Evo 4G.

Samsung’s Galaxy Tab is the electronic makers’ big push in the mobile business for the holiday season. Having launched its Galaxy S line of phones on all of the major U.S. carriers, it has followed up with the Galaxy Tab. AT&T Inc. and T-Mobile USA, a unit of Deutsche Telekom AG, are expected to sell the tablet as well but haven’t yet announced pricing.

Samsung’s entry into the market represents a chance to make up for lost ground. Product executive Hankil Yoon has said he expects the Galaxy Tab to ship 10 million units and take a third of the global tablet market this year.

The Galaxy Tab is the latest product to attempt to tap into the explosive growth of the tablet market, first sparked by Apple Inc.’s iPad. Many device makers, such as BlackBerry maker Research In Motion Ltd. and Hewlett-Packard Co., have recently announced tablets to rival Apple’s popular product.

The Galaxy Tab runs on Google Inc.’s Android software. It’s smaller than the iPad, which has a 9.7-inch screen. Unlike Apple’s device, it supports Adobe Flash, enabling it to show more video found on the Internet. It has a camera on each side and a slot for expandable memory, among other features.

AT&T Mobility to also sell iPads

October 14 2010 – 11:11 am ET | Dan Meyer | RCR Wireless News

-Verizon Wireless is set to begin offering Apple's iPad Wi-Fi on Oct. 28.-AppleVerizon Wireless is set to begin offering Apple’s iPad Wi-Fi on Oct. 28.

Photo credit:Apple

The wishes of millions looks set to be answered in the coming weeks as Verizon Wireless (VZ) is set to begin offering an Apple Inc. (AAPL) product. No, that product is not the iPhone, but instead the iPad, and comes just weeks after the Wall Street Journal printed its annual story of the iPhone being on the verge of launching at Verizon Wireless.

Verizon Wireless has opened a page on its website saying that beginning Oct. 28 customers can purchase a Wi-Fi version of Apple’s iPad from the carrier. The page is currently only showing the device packaged with one of the carrier’s MiFi mobile hot spot devices that would allow the Wi-Fi enabled iPad, as well as up to four other Wi-Fi enabled devices, to access the carrier’s CDMA-based 3G network.

Verizon Wireless is also touting a special no-contract data package for the package that includes 1 gigabyte of data transmission for $20 per month.

The bundled price for the iPad and MiFi product from Verizon Wireless begin at $630 for the 16GB model; ramps up to $730 for the 32GB model; and tops out at $830 for the 64GB model. Those prices match what the 3G-enabled iPads with embedded access to AT&T Mobility’s (T) 3G network cost, with AT&T Mobility offering no-contract data packages of $15 per month for 250 megabytes of data transmission or $25 per month for 2 GB.

Verizon Wireless’ MiFi products regularly sell for $270 without a contract, or are free with a two-year contract, with data packages of $40 per month for 250 MB or $60 per month for 5 GB.

We would be remiss if we didn’t also note that Clearwire Corp. recently began offering an Apple-centric mobile hot spot device that provides unlimited access for Wi-Fi equipped Apple products to the carrier’s WiMAX network for $25 per month. In addition, Virgin Mobile USA recently unveiled a no-contract unlimited data plan for its MiFi device that runs $40 per month running on Sprint Nextel’s 3G network.

Apple to fire up wireless printing in iOS 4.2

September 16 2010 – 11:53 am ET | Matt Kapko | RCR Wireless News

--Matt Kapko 

Photo credit:Matt Kapko

Apple Inc. is launching its AirPrint wireless printing program for devices running on iOS in the next software update in November. The company has released a beta version of the program to developers and plans to roll it out to all users in iOS 4.2.

AirPrint will automatically find printers on local networks and enable iPad, iPhone and iPod Touch users to print text, photos and graphics via Wi-Fi. The program requires no drivers or additional software and iOS 4.2 devices will be able to print to printers shared through a Mac or PC, Apple said.

The first printers to support the service will be Hewlett-Packard Co.’s series of ePrint enabled printers.

“AirPrint is Apple’s powerful new printing architecture that matches the simplicity of iOS—no set up, no configuration, no printer drivers and no software to download,” said Philip Schiller, Apple’s SVP of worldwide product marketing. “iPad, iPhone and iPod touch users can simply tap to print their documents or photos wirelessly to an HP ePrint printer or to a printer shared on a Mac or PC.”


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